Thoughts ahead of the iPhone 7 launch 

So it’s the Apple iPhone launch tomorrow, presumably to be labeled as ‘iPhone 7/plus’. 

Expect to be told it’s the best iPhone yet. And expect to be told that the decision to ditch the 3.5mm headphone jack is because Apple are by nature one of the most forward looking visionary technology companies in the world. 

Prepare to marvel at the incredible duel lens array camera on the iPhone 7+ and be inspired by the ability to shot 4k video at 60 frames per second. Perhaps even let them tell you why you absolutely need 256GB of storage. And expect to be blown away by the new black colour. 

My thinking over the last few months has significantly shifted away from these annual launches. 

Mobile phone technology peaked about three years ago. In my opinion, if your phone is an iPhone 5 or newer, is working fine and still holding its battery charge then keep it.

If you do wish to get a new phone, for the first time in years, I think I’ll genuinely find it difficult to recommend spending Apple iPhone amounts of money anymore. 

Premium prices for premium handsets feels pretty unnecessary in 2016. Companies such as OnePlus offer top spec flagship phones for less than half the price of typical top spec iPhones or Samsung Galaxy lines. 

I’ve reluctantly concluded that the value proposition for an iPhone is no longer there anymore. 

Of course I’ll be watching the launch tomorrow – if only to see how the heck they justify selling a phone without a headphone jack.