There can be no doubt that Apple’s SDK release for the iPhone / iPod touch is big. No, massive. Apart from the obvious benefits to consumers (third party apps coming in June), the SDK is a game changer for developers.

There can be no doubt that Apple’s SDK release for the iPhone / iPod touch is big. No, massive. Apart from the obvious benefits to consumers (third party apps coming in June), the SDK is a game changer for developers. 

 

In my view the biggest news was not so much the SDK itself but the incentives that will attract new and old developers to it. There are two incentives which, will guarantee an array of quality  developers:

 

  1. 1.   The 70/30 Developer/Apple ratio for sales of third party apps through iTunes.

  2. 2.   The iFund provided by KPCB to invest in fund-market changing ideas for the iPhone/touch     platform.

 

With more and better developers switching to iPhone/touch development, they are, in effect, developing software within Apple’s OS X Cocoa framework. So a bunch of developers, producing excellent software within the Cocoa environment. Let the iPhone SDK ‘halo effect’ begin. 

 

It would seem that the SDK might just be the development platform that takes OS X to the next level.